From Yikes! to Yes! — #1 The Door Hanger Dilemma

I feel inundated with marketing messages — pop up ads, television ads, marketing mailers, and more. Recently, one piece made me stop mid-doorstep and go… wait, what?

Today’s exhibit: a door hanger.

I’ll give them credit for a unique direct marketing effort — but the message left me asking:

❓ Am I supposed to know your brand?

❓ What are you selling me?

❓ Why should I take action?

Where the piece shines:

1️⃣ Quality paper, printing, and finishing — tactile experiences still matter

2️⃣ Personalized with a local sales rep builds that human connection

3️⃣ Information on both sides — underutilized real estate in most door drops

How to go from Yikes! To Yes!:

✅ Lead with solutions your product solves, e.g. Tired of drafty windows? Want lower heating/cooling bills?

✅ Show a real transformation photo — connect with your audience faster with a relatable before-and-after

✅ Provide a clear and simple CTA that you can track, e.g. Book your free estimate. See additional photos of real transformations.

The best marketing messages connect with the audience and are memorable. What does your marketing say about YOUR company?

I’m passionate about all things marketing, from the high-level strategy, down to the fine details that make a campaign successful. Want to know how I can level up your next campaign? Let’s connect!

#FromYikesToYes #MarketingTips #CustomerExperience #CreativeStrategy