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From Yikes! to Yes! — #1 The Door Hanger Dilemma
I feel inundated with marketing messages — pop up ads, television ads, marketing mailers, and more. Recently, one piece made me stop mid-doorstep and go… wait, what? Today’s exhibit: a door hanger. I’ll give them credit for a unique direct marketing effort — but the message left me asking: ❓ Am I supposed to know your brand? ❓ What are you selling me? ❓ Why should I take action? Where the piece shines: 1️⃣ Quality paper, printing, and finishing — tactile experiences

Soulfire Marketing
Oct 29, 20251 min read
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