Big news from Soulfire...

I feel inundated with marketing messages — pop up ads, television ads, marketing mailers, and more. Recently, one piece made me stop mid-doorstep and go…  wait, what?   Today’s exhibit: a door hanger. I’ll give them credit for a unique direct marketing effort — but the message left me asking:   ❓ Am I supposed to know your brand? ❓ What are you  selling  me? ❓ Why should I take action?   Where the piece shines: 1️⃣ Quality paper, printing, and finishing — tactile experiences

Political ads are ubiquitous this time of year, whether online, on TV, or even in your mailbox. Every year the ads become more targeted,...