When you think about marketing leadership, you might think in narrow terms: campaigns, lead generation, brand, and content. But the most effective marketing leaders add value well beyond the marketing function. They act as connective tissue across the business, bringing customer insight, clarity, and momentum to areas that directly impact growth.

There are no shortages of things to track for today’s marketing teams. But which ones should you focus on and which ones will only lead to analysis paralysis? As a marketing leader, you need to keep your finger on the pulse of the impact your team is having on the broader organization so you can make informed decisions. But how to decide which ones?

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I feel inundated with marketing messages — pop up ads, television ads, marketing mailers, and more. Recently, one piece made me stop mid-doorstep and go…  wait, what?   Today’s exhibit: a door hanger. I’ll give them credit for a unique direct marketing effort — but the message left me asking:   ❓ Am I supposed to know your brand? ❓ What are you  selling  me? ❓ Why should I take action?   Where the piece shines: 1️⃣ Quality paper, printing, and finishing — tactile experiences

Political ads are ubiquitous this time of year, whether online, on TV, or even in your mailbox. Every year the ads become more targeted,...